Jenny Lee Prepares for Picklesburgh and a Future Chain of Sandwich Shops
Five Generation Bakers, the makers of iconic Jenny Lee Cinnamon Swirl Bread, want to get into the restaurant game.
Five Generation Bakers, the Pittsburgh company known for its Jenny Lee Cinnamon Swirl Bread, is in a pickle.
Owner Scott Baker is trying to figure out if he can produce enough grilled cheese-and-gherkin sandwiches to satisfy patrons at this year’s Picklesburgh, which will be held July 18-21 Downtown.
As a first-time participant, he predicts he’ll sell about 10,000.
On Friday, Baker fired up the griddle outside of the company’s McKees Rocks headquarters to practice his serving skills. He’ll need them for Picklesburgh — and beyond.
Within the next year, he says Five Generations is planning to open a chain of Jenny Lee Breakfast Nooks in the area. The sandwich concept — Jenny Lee Sammiches — will start out as a food truck while the company searches for places to build brick-and-mortar eateries. It’s launching this with the help of Pittsburgh’s online investment crowdfunding Honeycomb Credit, which also will cover other business expansion, debt refinancing, converting Jenny Lee Swirl Bread into French Toast and more. The fundraising goal is between $100,000-$300,000, and the campaign will run over the next 40 days.
If, like me, yinz love a good sammich, this is kind of a big dill.
Lured by the heavenly scents wafting from the griddle, locals stopped by to sample the goods. Baker buttered the company’s Garlic & Herb savory bread with Swiss cheese and pickles from Flippin’ Pickles in Erie. He also toasted some Tomato Basil slices and created ooey-gooey deliciousness with jalapeno American cheese and spicy pickles.
Both were flippin’ delicious. Baker should bank on making at least 500,000 of them at Picklesburgh.