Heinz and Kate Spade Team Up for a ‘Condiment Couture’ Collaboration
The iconic food brand partners with kate spade new york to produce new accessories and apparel.
Call this the 58th variety of Heinz Ketchup.
Now you’ll be able to find the iconic bottle on accessories and apparel produced by one of the hottest fashion brands — kate spade new york.
It’s part of a new global collaboration that launches under Heinz’s creative strategy, “Irrational Love.” It includes a limited summer edition of totes, pouches, small leather goods, ready-to-wear tees, footwear, keychains, phone cases and more.
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic kate spade new york brand to pay homage to the beloved Heinz brand,” said Megan Lang, head of Global Heinz Brand Communications and Creativity, in a statement.
“Kate spade new york shares many values with Heinz — from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans,” she said.
Jennifer Lyu, senior vice president and head of design at kate spade new york, agreed. “It’s the thoughtful details that bring this collection with Heinz to life — from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season.”
Prices range from $45 to $398, and products will be available at select kate spade new york stores, select department stores, wholesale locations and online at katespade.com.